The old way
- ×Generic PR placements vanish in days
- ×Social algorithms reward outrage, not insight
- ×Mass audiences scroll past without engaging
- ×Short-form content strips ideas of nuance
20M+ monthly readers and viewersDigiday Best Branded Content Studio 2025
Turn your book into cultural conversation
Big Think produces long-form interviews and multi-platform campaigns that put your author in front of 20 million educated, affluent readers and viewers who choose depth over distraction.
Campaigns start at $15,000
The case for change
Depth beats distraction
Your ideas deserve more than a fleeting news cycle.
The Big Think way
- ✓Long-form interviews that viewers choose to watch for 60 to 90 minutes
- ✓Evergreen content keeps generating discoverability for years
- ✓20M+ educated, affluent audiences who seek depth intentionally
- ✓One interview becomes clips, articles, newsletters, and social posts
Inside the product
A full amplification engine for your ideas
One campaign, multiple formats, years of discoverability.
Long-form interviews
60 to 90 minute conversations with your author or expert, produced to premium standards and designed for deep viewer engagement.
Multi-platform distribution
Every campaign runs across YouTube, BigThink.com, newsletters, Substack, podcasts, LinkedIn, Instagram, Facebook, and X.
Evergreen discoverability
Content optimized for search and recommendation algorithms keeps generating views, reads, and cultural relevance long after launch.
In-house Creative Studio
A 50+ person creative agency, voted best branded content studio by Digiday in 2025, produces video, written, and event content for custom campaigns.
Audience of decision makers
Approximately 70% college educated, nearly 40% in the top 10% household income bracket, and roughly 40% are business decision makers.
One-to-many amplification
One core interview becomes edited segments, short-form vertical clips, social carousels, newsletter features, written articles, and podcast adaptations.
Getting started
From idea to cultural relevance in four steps
Start fast and see the difference within weeks.
Bring your idea
Share your book, author, or brand message with our partnerships team. We identify the right format and angle for our audience.
We produce the interview
Your expert sits down for a long-form conversation, filmed and edited to premium production standards by our in-house team.
Multi-platform launch
The interview and its derivative assets go live across YouTube, BigThink.com, newsletters, podcasts, and social channels simultaneously.
Long-tail growth
Evergreen content keeps working. Search and recommendation algorithms surface your interview to new viewers for months and years after launch.
20M+Monthly readers and viewers
8.5M+YouTube subscribers
2.5M+Monthly watch hours
40%Audience are business decision makers
Pricing
Campaigns that scale with your goals
From editorial sponsorships to full custom productions.
Editorial Sponsorship
$15,000+per campaign
Authentic integration into existing editorial content across site, social, and newsletters.
- ✓ Site, social, and newsletter placement
- ✓ Integration into existing editorial content
- ✓ Scalable package options
Custom Campaign
Customproject-based
Full Creative Studio production with a 50+ person team for video, written, and event content.
- ✓ Custom interview production
- ✓ 50+ person creative agency
- ✓ Multi-format content creation
- ✓ Digiday award-winning studio
Questions
Common questions about Big Think campaigns
What is Big Think?+
Big Think is a premium intellectual media platform that helps audiences better understand the ideas, technologies, cultural shifts, and scientific breakthroughs shaping the future. It publishes expert-driven interviews, articles, videos, podcasts, newsletters, and social content designed to make complex ideas accessible without oversimplifying them.
What makes Big Think different from traditional media companies?+
Big Think focuses on depth, thought leadership, and long-form intellectual engagement rather than breaking news or entertainment-driven content. Its audience intentionally seeks nuanced, idea-driven material and spends significantly more time engaging with content than typical social audiences.
Who is Big Think's audience?+
Big Think's audience is highly educated, professionally influential, intellectually curious, and future-focused. Approximately 70% of the audience is college educated, nearly 40% fall within the top 10% household income bracket, and roughly 40% are business decision makers.
How large is Big Think's audience?+
Big Think reaches more than 20 million monthly readers and viewers across its ecosystem. Its YouTube channel has approximately 8.5M to 8.7M subscribers, generating more than 10 million monthly video views and over 2.5 million monthly watch hours.
What campaign options are available?+
Big Think offers editorial sponsorships integrated into existing content, custom interview productions, multi-platform media campaigns, branded content, thought leadership initiatives, and social amplification campaigns. Packages scale from lightweight promotional campaigns to flagship interview launches.
How much do campaigns cost?+
Scalable packages start at $15,000 for individual campaigns. Custom campaigns with full Creative Studio production are priced based on scope and deliverables.
Who are some notable people featured on Big Think?+
Featured contributors include Yuval Noah Harari, Adam Grant, Sam Harris, Jonathan Haidt, Michio Kaku, Amy Edmondson, Alain de Botton, Brian Cox, Sean Carroll, Cal Newport, Mark Manson, Richard Reeves, Mary Beard, Atul Gawande, Bruce Schneier, and Chris Miller.
Get started
Ready to put your ideas in front of 20 million minds?
Book a call with our partnerships team to explore how Big Think can amplify your book, brand, or thought leadership.
Book a call»